Mindshare wins Malaysia’s only metal at the Global Smarties

(marketingmagazine.com.my) – Mindshare Malaysia does Malaysia proud by bagging Malaysia’s only metal at the 2016 edition of the Global Smarties, for its ‘Haze Haze You can stay, We are enjoying the pizza today’ campaign for Pizza Hut Delivery.

Mindshare Malaysia is the only media agency in the country to be shortlisted and eventually win at the Award this year.

The MMA Smarties Awards is the global mobile marketing awards program honoring innovation, creativity, and success. The winners were announced at the awards gala held in NYC

Cindy Chia, Managing Director, Mindshare Malaysia said, “Adaptive is not just a belief but a way of life for us at Mindshare. Pizza Hut is a brand very close to our hearts and our adaptive marketing approach helped Pizza Hut flip the natural menace ‘haze’ into a marketing catalyst and get more Malaysians to order pizzas staying at home itself. One of our adaptive campaigns, we have done in 2016”

Merrill Pereyra, COO, QSR brands said “Pizza Hut, being the market leader brand in Malaysia wanted to deliver the experience of great pizza’s delivered at the comfort of your home during haze. This adaptive marketing approach helped us break through the clutter and draw efficient ROI on our investments”