Michelle Ong new CEO of Dentsu One Malaysia

Dentsu Aegis Network Malaysia gets into big momentum for 2018 with two senior appointments namely that of Michelle Ong as CEO of Dentsu One, and Atsushi Kurokawa, as Vice President.

Along with this announcement on heavyweights, comes the news of Omar Shaari, the previous CEO of Dentsu One Malaysia, being appointed the  CEO of Malaysia’s largest Out-Of-Home (OOH) media specialist Posterscope (a Dentsu Aegis Network company), replacing Fan Chen Yip who joined Media Prima as Head of Key Account Management and Media Sales Planning.

Nicky Lim, CEO, Dentsu Aegis Network Malaysia said, “We’re moving into 2018 with considerable momentum. We have a good track record of new businesses, and these appointments at Dentsu One, along with several other Executive leadership changes made earlier, have given us a top team.

Alongside Kurokawa san, we welcome Ong and the potential she holds.”
Nicky added, “Dentsu Aegis Network’s strength is ‘one market, one P&L’ operating model, that promotes inter-agency, cross-disciplinary collaboration.

This gives our clients seamless access to the full breadth of our capabilities and services, as well as providing us the agility to navigate the market that will continue to transform in 2018 and beyond.”

Michelle Ong started out as a rookie account executive at Grey Group, followed by Ogilvy & Mather and Leo Burnett, soon working her way up to become General Manager of McCann Worldgroup Malaysia.

She emerged as a strong advertising industry leader in Malaysia with her 5-year stint in Leo Burnett as the Chief Operating Officer, a position she held before her move into Dentsu One.

Commenting that she is geared up for 2018, Michelle said, “At the rate the industry is evolving in today’s digital economy, we cannot afford to fragmentize. Marketers are expecting holistic, integrated marketing solutions from agencies. I believe Dentsu Aegis Network is leading on this front with a singular vision across its businesses. I am looking forward to activate more collaboration across the network.”

Joining Michelle at the top is Atsushi,  a Director in Dentsu Inc., Japan with 25 years of international experience in advertising. He spent 10 years specializing in global sports marketing, while another 15 years in global creative and marketing business development, of which five of those years he was tasked with corporate management of Dentsu, India.

Takaki Hibino, CEO of Dentsu Asia-Pacific, commented, “Momentum is critical in agency businesses, and with 2018 just on the horizon, both Ong and Kurokawa san will play a vital role in keeping the strong momentum going for Dentsu One in Malaysia.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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