Merkle B2B APAC, a leading data-driven, technology-enabled global performance marketing agency, has achieved significant recognition at the esteemed Global ACE Awards, the premier B2B awards in the USA. The awards ceremony, held at New York’s iconic Forbes on Fifth, celebrated Merkle’s excellence with four prestigious Gold awards for its innovative Lenovo ThinkStation global campaign.
The four Golds were won in the key categories of Integrated Marketing Campaigns, Brand Launch/Re-Launch, Emotion in Action, and last but not least, Print Advertising.
The Global ACE Awards, known for their stringent evaluation criteria and celebration of excellence in B2B marketing, recognized Merkle alongside industry giants such as Workday and Nativa Meter, esteemed winners of Cannes Lions awards.
“At Merkle, we believe in pushing the boundaries of B2B marketing by creating innovative and effective campaigns that resonate deeply with our clients’ audiences,” said Farrokh Madon, Chief Creative Officer APAC for Merkle B2B.
This global Lenovo campaign was pitched for and won out of Merkle’s Singapore office, collaborating closely with the team in Australia to develop, produce, and roll out the campaign globally. The collaborative effort underscores Merkle APAC’s ability to leverage its global network and expertise to deliver compelling and effective marketing solutions.
The Lenovo ThinkStation campaign exemplifies Merkle’s ability to blend creativity with strategic insight, positioning Lenovo as a leader in the competitive global marketplace. The campaign’s success highlights Merkle’s expertise in leveraging data-driven insights to deliver compelling marketing solutions that elevate brand visibility and drive business growth.
“I am glad we could play a small part in building the Lenovo ThinkStation brand,” added Farrokh. “This campaign proves that B2B isn’t just doing Business 2 Business ads, but actually doing creative work that’s Better 4 Business.”
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
