Merdeka ads that have got us feeling the ‘feels’

The eve of one of the most important days in Malaysia’s history is upon us and as a way of paying homage to the land we call home and nation we know to be family, many big brands have rolled out campaigns in true Merdeka fashion. Here’s a roundup of some of the ones that have made their rounds on the Internet and a look at the traction they’ve gotten so far.

Maxis4G wants you to roam around ‘home’ with their commemorative Merdeka short

Taking a less traveled route urging fellow Malaysians to get to know more about the land they live on, the 3-minute 50-second short starts off with a young boy learning of his friends’ holidays via social media. Very quickly his wonder turns to envy which he takes out on his father for not being able to keep his promises of traveling far and wide. With some quick thinking, father and son soon find themselves on a road trip that would be the start of a great familiarisation journey throughout the country.

The film has bagged close to 1.3 million views over 11,000 likes and 2,000 shares on Facebook since its release on August 25.

Watch the video below:


 Axiata goes beyond boundaries with love and unity this Merdeka

If there are two words that best describe Axiata and Celcom’s Merdeka film, it’s relevant and charming. In the 3-and-a-half minute film, Axiata hits home the love many foreigners grow for Malaysia through its people, culture and of course, food. Titled Emma the film tells the story of a young British lady who was sent to Malaysia in the 1970s as a teacher but eventually makes Malaysia her home.

Partnering with creative agency M&C Saatchi, Emma is the first joint effort between Celcom and Axiata and has already garnered a positive online response from Malaysians since its debut on Axiata’s Facebook page on 29 August with more 249,000 views, 2,800 likes, and 2,000 shares.

Follow Emma’s journey here:


Watson’s puts itself in lives of everyday Malaysians with Merdeka spot

“We rise. We fall. We get up again. Undefeated.” 

Watson’s opens strong in their Merdeka spot that tells of the spirit of everyday Malaysians — whatever the circumstance. The minute-spot of is swift, lines are juxtaposing and snappy and message crystal clear: that every slip and stumble has made us all stronger. 

Since its debut on August 26, the ad has raked in 180,000 views on Facebook along with 1,000 likes and 110 shares.

Here’s the full spot for your viewing pleasure: 



Selamat Hari Merdeka from all of us at MARKETING!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene