Media Prima Labs & Streamline Games Launch Nightstream App

Media Prima Labs and Streamline Games have collaborated to launch Nightstream, a game that features multiple playable characters, each with their own personalities, motivations, and musical themes.

Players are able to unlock new character skins and boards, allowing them to customize their characters in the game. Nightstream is a new take on the endless runner genre. With an original comic book style sci-fi story, Nightstream consists of a team of runners – resistance forces who are determined to fight against the evil forces of the Metronite Corporation, who wants to seize control of the Nightstream, a mysterious data stream for themselves.

Joining the fight against Nightstream is Zara, a young Hijabista woman. She is a part-time barista, full-time runner who seeks justice against Metronite after an industrial accident took her younger brother’s life. Zara may seem headstrong and serious at first, but fellow runners occasionally catch a glimpse of her softer, less serious side. More characters will be released in subsequent months, so players will have to stay tuned for the latest updates.

Nightstream was released on both Apple App Store and Google Play Store on the 15th September. To date, the game has reached 6,000 downloads.

Chief Executive Officer of Media Prima Digital, Rafiq Razali said, “We’re psyched about this partnership with Streamline Games as they are an AAA developer with an amazing track record in developing video games. With Streamline Games focusing on the game development front, we can utilise our strength as the largest integrated media company in Malaysia to promote Nightstream to the mass market and replicate the success of our other titles, such as Ejen Ali and Mak Cun’s Adventure.”

“Nightstream is a next-gen runner. It’s something adrenaline junkies will love. I feel excited to see what Malaysia will think of the game. We put a lot of love and care into the mechanics of the game, which I hope players will truly enjoy. It wasn’t easy nailing down some of the mechanics, especially the responsiveness of the controls and the powerup mechanics, but our internal gamer wouldn’t allow for anything other than perfection” said Izzal Imaani, Associate Producer, Nightstream.

Nightstream includes:

• An original, sci-fi story with a gorgeous comic book presentation.
• An electronic soundtrack that compliments the fast-paced gameplay and challenge.
• A dual-hand control scheme that allows for quick tricks and responsive movement.
• An endless mode challenges you to see how far in the Nightstream you can get.
• Online leaderboards and a plaque system encourage you to beat you and your friends’ high scores.
• Multiple playable characters, each with unique personalities and motivations, including Malaysia’s own runner, Zara.
• Additional characters, costumes, and boards can be unlocked and earned in-game.

Nominate Malaysia’s Best Marketers

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Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.

This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.

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Send in your nominations before the closing deadline of October 19^th.

The 7th Malaysian CMO Conference & Awards

Date: 16th November 2018

Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards visit: www.marketingmagazine.com.my/cmo2018/awards