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MCIL Multimedia debuts Malaysia’s first Chinese-language online video platform
15 Aug
(marketingmagazine.com.my) – By: Malati Siniah
International Trade and Industry Minister II Datuk Seri Ong Ka Chuan and Group Executive Chairman of Media Chinese International Ltd, Tan Sri Datuk Sir Tiong Hiew King officiated the launch of Power Up Pocketimes with invited guest.
Media Chinese International Limited Group (MCIL Multimedia) has taken a stronger stance on video content and advertising by launching the first integrated Chinese -language online video platform in the country, Power-up Pocketimes.
Enhancing its existing platform, Pocketimes, MCIL Multimedia and Sin Chew Media Corporation Berhad Executive Chairman Tan Sri Datuk Sir Tiong Hiew King shared that the new platform would incorporate sophisticated media integration technology that will include Digital Product Placement and Interactive Hotspot.
Tiong shared that the new Pocketimes would enable Malaysian businesses to meet their campaign targets through the unique merger of the ‘TV advertising’ and ‘Internet marketing and tools’.
Speaking to MARKETING on the company’s new platform Tan Lee Chin, Chief Content Officer, Pocketimes/MCIL Multimedia shared how the growing demand for online videos among readers and the lack of good local and overseas Chinese-language video content for users was the reason behind launching the new platform.
“In a few weeks, we are expected to launch a mini-series of sponsored health content targeting online audiences. This would be a showcase of some of our flexible and attractive offerings to advertisers, where we try to achieve publishing content relevant for both the audience/users, and help our advertisers reach their target audience.”
“This is aligned to our group’s mix and match strategic marketing plan to meet the increasingly fragmented choices of marketers, to meet the different requirements of various market segments.” Lee Chin shared.
Lee Chin added that to promote the new Power-up Pocketimes the company will leverage on its existing digital assets and social media influence to drive the new platform.
“We are implementing a widget to recommend related video on our article pages in some of our digital assets to drive video views by pushing relevant content to the readers.” Lee Chin added.
The new offer a wide array local and foreign online videos, covering news, current issues, variety shows, reality shows, movies and dramas.
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