M&C Saatchi bolsters senior management team with new MD hire

Nisha Devina Roy, former GrowthOps Regional Head of Integrated Strategy and Content will now helm the newly created role of Managing Director at M&C Saatchi KL. This appointment comes on the heels of Yew Pong Hor’s announcement as Executive Creative Director.

The addition of these senior leaders continues M&C Saatchi’s momentum, as it aims to be a distinctive agency for the future.

Nisha will join an already strong and diverse management team with a focus on evolving, integrating and growing the agency forward. She brings with her 14 years of extensive experience ranging across a variety of industries from telco, banking, FMCG, and automotive.

Says Lara Hussein, CEO of M&C Saatchi, “I’m really excited to welcome Nisha to join our management team. She possesses a solid holistic skillset ranging from strategy, digital marketing, account management, and together with her business acumen, she will complement and strengthen our current team even more. Not to mention her infectious energy and passion will be welcomed by everyone here.”

Her arrival comes as the agency is seeing upward growth, and the trend is expected to grow from strength to strength. As MD, Nisha will be overseeing M&C Saatchi’s portfolio of clients ranging from Celcom, BOH Tea, Ford, Hong Leong Bank, MBSB, MDEC and Etika.

In regards to her new role, Nisha adds, “It’s a privilege to be given this opportunity to apply my experiences in creative marketing and technology. Armed with my toolkit – I’m confident we’ll power innovation through creativity – but more importantly, to evolve and positionM&C Saatchi as a place that creates meaningful change for our clients.”

Recently, Nisha was awarded at the Channel Asia Woman in ICT Awards 2022, recognised as an enterprising candidate with a risk-taking mentality, honouring excellence in launching new ventures, products or services.

An individual who has a proven background in building innovation from the ground up, evident through converting market-leading ideas into viable business offerings.