Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
MBCS Is The Refreshing Choice For 100PLUS Malaysia As Digital & Social AOR
05 Aug
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has been appointed Digital & Social Agency of Record (AOR) for 100PLUS Malaysia following a competitive pitch process.
The appointment of MBCS sees the agency running full service digital campaigns and providing alongside always-on social media management for 100PLUS, well-known as being Malaysia’s leading isotonic drink, designed to refresh and rehydrate active individuals.
Stanley Clement, Chief Executive Officer of MBCS said, “Working on this truly exciting brand within the isotonic drink market is a challenge we’re eager to tackle. We aim to transcend its sports association, making it a top-of-mind essential for everyday use!
“MBCS has a deep breadth of experience within the content creator space and have a proven track record of bringing out-of-the-box entertainment to connect with new consumers. The team is thrilled to be a part of the brand’s vision to continue promoting a healthy and active lifestyle, innovate, and inspire, thereby reinforcing its position as the number one isotonic drink in the country.”
Leong Wai Yin, Marketing Director of F&N Beverages Marketing said, “We awarded MBCS with this assignment as they demonstrated to us their deep understanding of social media behaviours within the beverage segment.
They also demonstrate a keen content creator mindset that falls in line with the vision we have for our brand. We’re excited to begin collaborating with MBCS on upcoming campaigns that will bring excitement and new perspectives to our existing loyal consumers, while also attracting new ones!”
