Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Universal McCann Is The Refreshing Choice For Spritzer As Media AOR
21 Jan
Universal McCann (UM), the global media agency network of IPG Mediabrands, has been appointed Media Agency of Record (AOR) for Spritzer, Malaysia’s leading bottled water manufacturer.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.
Sue-Anne Lim, Chief Executive Officer of Universal McCann
Sue-Anne Lim, Chief Executive Officer of Universal McCann said, “Spritzer is a trailblazer in the Malaysian bottled water industry, with a strong commitment to innovation, sustainability, and delivering delicious hydration solutions.
Likewise, UM has always been at the forefront of where opposites meet – analytics and creativity, data and content, science and art – able to deliver with a full spectrum of services in between. We are excited to marry our expertise to support Spritzer as a brand leader in this market and have great things in mind for this partnership.”
Shiao Chan, Head of Marketing for Spritzer
Shiao Chan, Head of Marketing for Spritzer said, “UM has exceptional creative thinking and innovation at its very heart. They understood the task at hand, and demonstrated a keen understanding of our brand to develop a strong strategy that clearly demonstrates growth and business impact.
This left and right brain thinking on how media and creative comes together, hand in glove, is what we were looking for. We look forward to building on this collaboration to help us propel our brand into its next chapter of growth.”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
