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Mars and Apple Lead Cannes Global Creativity Report 2018
27 Aug
Apple’s strongest year in this year’s Global Creativity Report
The Cannes Lions International Festival of Creativity has released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards.
The report shows that one of the most changed rankings is the Top 20 Independent Agencies, where Jung von Matt Hamburg, who failed to rank in the Top 20 last year, knocked Droga5 New York off the top spot. Wieden+Kennedy London returned in 3rd place after being absent since 2015, while Mother London ranked at 5th after a two year absence.
There were an impressive nine newcomers in the Top 20 which included JohnXHannes New York, N=5 Amsterdam, Cummins&Partners Sydney, BBC Creative London, 23 Stories x Condé Nast New York, Eleven San Francisco, King James Group Cape Town, DUDE Milan, and History Will Be Kind Sydney.
“We saw huge engagement from brands this year as they continue to recognise the value of creativity in driving their business and brand reputation,” said Philip Thomas, Chairman, Cannes Lions.
“It’s been interesting to see the shifts in the Top 20 Clients as a result of this, including AB InBev ranking in the top 20 for the first time, McDonald’s climbing up the table to 6th which is their highest held rank to date, and Volvo returning after a one year absence. As clients continue to invest in creativity and drive it through their brand, this is an unfinished story which will shift and evolve over the coming years.”
Mars retained its place as the most awarded client, while Apple Inc. had their strongest year, seeing their first ever placement in the Top 20 Clients, ranking in third with 25 Lions and two Grands Prix, and taking the top spot in the Consumer Electronics rankings.
Brand Experience & Activation Lions Jury President and Global Creative Chairman for McCann Worldgroup, Rob Reilly, commented “Apple for decades was known as somebody who makes magical products. Now I feel they’re making magical experiences, and important experiences”.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
