Marketing Trailblazer – Digital

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Schrene Goh
Head of Marketing
Pos Malaysia

Schrene have piloted brands through digital transformation and is one of Malaysia’s most highly-awarded brand transformers, having rejuvenated some of our most famous brands. In her current role at POS Malaysia, she’s deeply passionate about bringing a legacy brand to stunning new life, via digital transformation.

Previously, as Global Head of Marketing for Malaysia Airlines, she helped transform Malaysia’s national carrier into the most- preferred Asia-Pacific airline, winning regional industry awards. Prior to that, she led marketing, communications, brand and digital at U Mobile for over a year.

Before her U Mobile stint, she headed up AirAsia’s marketing for the entire ASEAN network (including India). In her 6 years, she grew the brand’s ancillary income from RM800,000 to more than RM1 billion a year. A great believer in collaboration, Schrene has led her teams in the last three years to 14 awards, including coveted Golds at Malaysia Digital Association Awards, Marketing Events Awards, Putra Brand Awards, and PR Awards.

Some describe her as the “Marie Kondo of brands” – cleaning, organising and most importantly, “sparking joy” for consumers, to achieve excellent results. Bringing her team and herself on shared journeys to transform brands still ignites her passion, every single day.

At the age of 9, Schrene put on her aunt’s outfit because she couldn’t wait to grow up and wear fashionable clothes, go to work and be financially independent like her. Schrene’s wishes have been granted.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
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