MARKETING On Air: 2017 Marketing Trends, Christmas Ads and more!

  Malati Siniah, MARKETING’s Chief Content Offier & Angeline Teh of BFM in the studio

(marketingmagazine.com.my) – Yesterday Malati Siniah popped by the BFM studio to discuss the key marketing trends for 2017.

Joined by Angeline Teh of BFM they went over Nielsen’s Global Survey of Consumer Confidence and Spending Intentions report and discussed the predictions by key industry leaders on what will 2017 be like for the retail industry.

With only 25 days to go to the year end, the conversation on 2017 continued as Malati shared some of her top picks from the newly released J. Walter Thompson Innovation Group’s Future 100 report.

AI Art, the evolution of Augmented Reality and Halal Tourism were among the three trends for 2017 discussed in the show.

The session ended with a warm note where some of the newly released global Christmas ads which is making waves online were hilighted. Listen to their session in the podcast below:

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On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

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