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MARKETING Digest 8 is here with a Big perspective
04 Jun
We’ve got a secret. Some of you may be in on this but most of you don’t know yet. We figured out how to make digital magazines without taking away the satisfying element of flipping through a physical one.
Meet the MARKETING Digest – our brainchild that was born out of the desire to put out visually rich, informative and engaging content for our readers.
Issue 8 of the digest is a special issue that will have you captivated as soon as you see its cover page.
In collaboration with the leading outdoor advertising outfit in Malaysia, Big Tree, we’ve produced a comprehensive guide on how to take your online advertising to another level.
MARKETING Digest issue 8 has all the information you need from real life examples of what has worked, what will work and when it will work best. As a marketer, if you read one thing this week, let it be this.
Read the latest issue (8) of the Marketing Digest here.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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