(marketingmagazine.com.my) – Malaysian Digital Association (MDA) has teamed up with the Interactive Advertising Bureau (IAB) Singapore for a second successive year to present the Programmatic & Mobile Training event on November 30 2016, at the Eastin Hotel Kuala Lumpur.
Entitled IAB & MDA Programmatic & Mobile Training Series in Malaysia, the workshop follows the hugely successful collaboration between the MDA and IAB Singapore in 2015. The training series will focus on successful programmatic marketing and mobile planning to execution.
Leading authorities in the Programmatic and Mobile fields will also impart their knowledge in key areas of these two fields. “The MDA are happy to partner IAB Singapore again to bring together experts from agencies, brands, publishers and technology providers to share smart insights with participants here,” said Serm Teck Choon, MDA President and Country Head of CtrlShift Malaysia.
“These sessions represent a great opportunity for members of our industry to learn more about programmatic and how to use the mobile platform to their advantage. ” he said.
Miranda Dimopoulos, CEO, IAB Singapore and Ambassador to SEA, was equally pleased that both industry organisations are coming together again for another full day training session, which will be complemented by an industry meet and greet.
“We are delighted to be back in Kuala Lumpur with our Programmatic and Mobile Training curated by our Specialist Committees in collaboration with the MDA,” Miranda said.
The workshop also features interactive breakout sessions during which participants could pose questions and have them answered by these specialists drawn from Malaysia and Singapore
“We have made a conscious decision, after taking into consideration feedback from the last session in Kuala Lumpur, to include a number of figureheads from both countries. We hope that this combination of Malaysian experiences and regional ASEAN expertise and insights on the industry will address the wants of the participants more effectively,” revealed Robin Bach Kolling, Co-chair of MDA Knowledge Council and Head of Connect, GroupM.
The admission prices for IAB or MDA/ABC/MAA/MSA Members are at RM900 for a full day session and RM750 for a half-day session and are HRDF claimable. The non-member prices are RM1,200 and RM1,000 for the full day and half-day sessions respectively. The registration for the training session can be made here.
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