Business Results: The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
Case Study: We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the business health of the company, people and brand. How engagement and impact working together gets results.
Team Results: A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a constantly changing work environment.
Track Record: Breakthrough marketing is far more effective than marketing that borders on mediocrity. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
Now in its 11th year, the Chief Marketing Officers Conference and Awards for 2022 is a gathering of trailblazers in the Malaysian Marketing sphere.
This year’s CMO Awards is all about identifying talent, transparency, tenacity, and those who adopt a take charge attitude in their life’s calling.The objective is to recognise and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry.
There are 30 categories at the Malaysian CMO Awards:
Best Marketer in Omni-Channel Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in B2B Marketing
Best Marketer in SME Marketing
Best Marketer in Millennial Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Travel & Hospitality Marketing
Best Marketer in Sustainable Brand Marketing
Best Marketer in Education & Training Marketing
Best Marketer in Media & Content Partnership Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Event & Experiential Marketing
Best Marketer in Retail & Promotions Marketing
Best Marketer in Festive Communications Marketing
Best Marketer in Loyalty & Engagement Marketing
Best Marketer in Influencer Marketing
Best Marketer in Social Media Marketing
Best Marketer in Mobile Marketing
The will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
Marketing Trailblazer – Telco
Marketing Trailblazer – Financial Services
Marketing Trailblazer – F&B
Marketing Trailblazer – Digital
Marketing Trailblazer – FMCG
Marketing Trailblazer – Media & Entertainment
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
Rising Marketing Star – Financial Services
Rising Marketing Star – Telco
Rising Marketing Star – F&B
Rising Marketing Star – FMCG
Rising Marketing Star – Media & Entertainment
The Deadline for nomination ends on 30th of November 2022.
The Malaysian CMO Conference & Awards
Date: 10th February 2023 Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.
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