Malaysia’s top retailer calls for a media pitch

(marketingmagazine.com.my)– By: Malati Siniah

The owner of some of Malaysia’s top retail brand GCH Retail has kicked off a media tender earlier this month. The company which operates and owns Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia is looking for an agency to handle its media planning and buying across traditional medias.

When contacted by MARKETING a representative from the agency shared that the review is part of their annual audit and Mindshare is the current media agency with the company.

GCH Retail is a part of Dairy Farm Group, a leading Pan-Asian retailer with its Headquarters located in Hong Kong and operates in several Asia countries. The group runs supermarkets, hypermarkets, convenience stores, health and beauty stores and home furnishings stores under well-known brands. Dairy Farm is a member of the Jardine Matheson Group.

Agencies interested in pitching for the account can still do so before the closing date of 14th March and can write to Mun Hoe at [email protected]

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