Malaysia Airlines CNY message with actual crew

7 months ago

Reprise Digital has released a special festive video for Malaysia Airlines this Chinese New Year.

The two-and-a-half minute video titled ‘The Spirit of Hospitality’ tells the story of a Malaysia Airlines cabin crew who has returned from his duty, and awaits his sister at the airport. The film follows him as he goes around the terminal making other travellers feel welcome – in the true spirit of Malaysian Hospitality.

Stanley Clement, Managing Director of Reprise said, “The inspiration here was that it is very much a real life story, and our insights show us that lots of people can relate to this sense of difficulty in returning home for festive seasons due to their commitments.”

The central characters of the film are played by actual Malaysia Airlines crew, with flight attendant Adrian showing little gestures of kindness as he waits for his sister at the airport.

His sibling, played by second officer Vivian, finally arrives to meet him, and the film ends with the tagline “May the journey to your loved ones be filled with the spirit of Chinese New Year”.

Malaysia Airlines’ Group Chief Executive Officer, Captain Izham Ismail said “All 13,000 of our employees including our cabin crew work very hard to ensure that every festive travels, be it going home or discovering new adventures, is done as seamlessly as possible, the MH (Malaysian Hospitality) way. This is perfectly captured in our Chinese New Year video which is centered around reunions, and gestures of kindness  in making every traveller’s journey to their destination, a great one.”

The film was produced by Directors Think Tank, and directed by Sling Ng.

The film which currently has over 5 million views, was released on the 25th of January, with the social campaign running across Instagram, Facebook and YouTube through the 15 days of Chinese New Year.

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