Major OOH players in Malaysia merge

(Marketingmagazine.com.my) – Kinetic Malaysia, a company under media specialist agency tenthavenue, has entered a partnership with Executor to form a new Out-of-Home entity in Malaysia effective from June 1, 2016.

The new entity will combine the clients, staff, data and technology from both agencies and will continue to trade in the market under the Kinetic label.

The combined entity will be headed by Executor’s founder & CEO, Peter Choo.

Having served as the CEO for outdoor digital network PowerScreen for five years, Peter went on to start up the OOH media agency, Executor in 2007. In his new role, Peter will report to Sudipto Roy, tenthavenue’s CEO for Developing Markets, who is personally overseeing the partnership and the subsequent integration into the broader Kinetic family.

Roy Sudipto, tenthavenue’s CEO for Developing Markets shared that the partnership was a perfect fit as they were on the lookout for an ‘agile and nimble company’ to take their OOH offerings to greater heights.

“The intent is to create an organization which will take the lead in modernizing the OOH industry in Malaysia and you should expect exciting developments around measurement and integration with mobility and social interaction. In the near future, we want to be known for delivering On-the-Move Audiences and not just Out-of-Home media.” added Roy.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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