Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Major OOH players in Malaysia merge
01 Jun
(Marketingmagazine.com.my) – Kinetic Malaysia, a company under media specialist agency tenthavenue, has entered a partnership with Executor to form a new Out-of-Home entity in Malaysia effective from June 1, 2016.
The new entity will combine the clients, staff, data and technology from both agencies and will continue to trade in the market under the Kinetic label.
The combined entity will be headed by Executor’s founder & CEO, Peter Choo.
Having served as the CEO for outdoor digital network PowerScreen for five years, Peter went on to start up the OOH media agency, Executor in 2007. In his new role, Peter will report to Sudipto Roy, tenthavenue’s CEO for Developing Markets, who is personally overseeing the partnership and the subsequent integration into the broader Kinetic family.
Roy Sudipto, tenthavenue’s CEO for Developing Markets shared that the partnership was a perfect fit as they were on the lookout for an ‘agile and nimble company’ to take their OOH offerings to greater heights.
“The intent is to create an organization which will take the lead in modernizing the OOH industry in Malaysia and you should expect exciting developments around measurement and integration with mobility and social interaction. In the near future, we want to be known for delivering On-the-Move Audiences and not just Out-of-Home media.” added Roy.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
(Marketingmagazine.com.my) – Kinetic Malaysia, a company under media specialist agency tenthavenue, has entered a partnership with Executor to form a new Out-of-Home entity in Malaysia effective from June 1, 2016.
