Looking at the new normal with a BIG perspective

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The trendiest phrase for the year 2020 could possibly be “The New Normal” which explores the impact of the COVID-19 pandemic in reshaping, reordering and promoting adaptations of government policies, the economy, societal practices as well as other dimensions of human lives.

Approaching the idea of ‘new normal’ for a business perspective seems crucial in this phase as it’s shaping several areas of our daily living. Big Tree, a leading outdoor advertising outfit in Malaysia, is asking businesses to examine how much of the ‘new normal’ is actually new. 

Examining ways to blend media consumption of the ‘old normal’ and ‘new normal’ has the potential to build more effective campaign reach and conversions. 

Click here to read the full version of MARKETING Digest Issue 8 for the BIG perspective

To learn more about this, and other trends brands should capitalise on when building a business plan moving forward, read our Issue 8 of the MARKETING Digest. By working together with Big Tree, this edition of the Digest provides detailed guidelines on how to manoeuvre your advertising strategy and be aware of potential blind spots. 

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit https://appies.com.my/ or contact Vishnu

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