The trendiest phrase for the year 2020 could possibly be “The New Normal” which explores the impact of the COVID-19 pandemic in reshaping, reordering and promoting adaptations of government policies, the economy, societal practices as well as other dimensions of human lives.
Approaching the idea of ‘new normal’ for a business perspective seems crucial in this phase as it’s shaping several areas of our daily living. Big Tree, a leading outdoor advertising outfit in Malaysia, is asking businesses to examine how much of the ‘new normal’ is actually new.
Examining ways to blend media consumption of the ‘old normal’ and ‘new normal’ has the potential to build more effective campaign reach and conversions.
To learn more about this, and other trends brands should capitalise on when building a business plan moving forward, read our Issue 8 of the MARKETING Digest. By working together with Big Tree, this edition of the Digest provides detailed guidelines on how to manoeuvre your advertising strategy and be aware of potential blind spots.