This delightful four-minute film spotlights the unsung heroes of every family—the “anchors” who tirelessly work behind the scenes to keep traditions alive.
The protagonist, Mei, embodies the quintessential “super aunty.”
As the eldest daughter, she steps into the shoes of her late parents, ensuring that her family’s CNY celebrations honour their cherished traditions.
From orchestrating a reunion dinner to thwarting her siblings’ sneaky plans to skip town for a Japan trip, Mei’s relentless efforts strike a perfect balance between hilarity and heartfelt moments.
Traditions Rooted in Love and Togetherness
At its core, The Family Anchor is a love letter to family traditions.
Mei’s journey—from buying abalone at a traditional Chinese medicine shop to organising the perfect family reunion—reminds us of the love that fuels these rituals.
“This film is a heartfelt reminder to cherish the people who keep our traditions alive,” articulates Samsul Ariffin bin Zainuddin, TNB’s head of group corporate communications.
“Because at the heart of traditions that bring us together, lies love that spans generations.”
Humour blends seamlessly with poignant storytelling under the creative direction of Christyna Fong from Chariot Agency and the creative eye of Hyrul Anuar, the film director from Directors Think Tank.
The film pays tribute to family anchors everywhere, shining a light on the often-overlooked efforts that make celebrations special.
Why You’ll Laugh, Cry, and Watch Again
Set in a modern-day backdrop, The Family Anchor encapsulates everything Malaysians love about TNB’s festive campaigns—humour, heart, and cultural relatability.
A special shoutout goes to Jero the cat, a beloved character who adds a touch of charm to TNB’s signature storytelling.
With its laugh-out-loud moments and emotional depth, the campaign encourages audiences to reflect on their own “family anchors.”
Whether it’s your mum, dad, elder sibling, or even a quirky relative, these individuals deserve appreciation for keeping the flames of tradition burning.
Carrying the Spirit of Family Forward
As creative director Christyna Fong puts it, “Family traditions are more than just rituals; they are the bonds that keep generations connected. The true joy of Chinese New Year lies not just in the festivity but in the care and love shared among family.”
TNB’s film is more than just a campaign; it’s a reminder of the importance of family, tradition, and the anchors who make it all possible.
So, as you gather with your loved ones this CNY, take a moment to thank your family’s anchor—and maybe even give them a little extra love and a hug.
You can watch The Family Anchor on TNB’s YouTube, LinkedIn, and TikTok channels.
Trust us, it’s a celebration of humour and heart that you don’t want to miss.
