(Marketingmagazine.com.my) -Astro has secured the Premier League (EPL) broadcast rights in Malaysia for the next three seasons from 2016/17 to 2018/19.
A delighted Henry Tan, COO of Astro told MARKETING, “Astro has strengthened its position as the home of sports and the unrivalled choice for sports fans by winning the rights to all Premier League matches for the coming three seasons. This means unmatched coverage of the biggest and most exciting football league in the world for the next 3 years, available LIVE on Astro TV in full HD and on mobile devices via Astro on the Go,” he added.
Henry added, “Sport fans can look forward to a major sporting year with a comprehensive line-up of LIVE sports events such as UEFA EURO 2016, Rio 2016 Olympics and Thomas & Uber Cup 2016 on Astro TV and Astro on the Go.”
Richard Scudamore, Executive Chairman of Premier League said, “We are pleased Astro has invested in our broadcasting rights in Malaysia again. The popularity of the Premier League continues to grow in Malaysia and Astro’s high quality production of our competition is a key reason for that.”