Titled Dugaan Raya Universiti, the 12-minute story focuses on comedy in a classroom environment.
A minute into the story, audiences are presented with a classroom of students introducing Mr. Joshua – a fictional lecturer infamously known for being unsympathetic towards his students surrounding toilet breaks and festive seasons.
After numerous attempts at convincing Mr. Joshua to dismiss them earlier for the holidays, this year the students come together to hatch a plan that makes it nearly impossible for Mr. Joshua to refuse.
Mr. Joshua uncharacteristically agrees to dismiss the class earlier for Raya, on condition that any one of his students successfully convinces him to buy a RM1.50 pen for RM150.00.
The video then reveals the students coming together and devising a successful plan that ultimately convinces Mr. Joshua to dismiss them earlier without negotiation.
Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges (INTI), shared that INTI’s 2019 Hari Raya video aims at highlighting the cultural nuances of the Hari Raya celebration in Malaysia along with the realities of university students prior to the holidays.
“In Malaysia, the Hari Raya celebration is known to be a festive season that represents camaraderie, team-spirit, collaboration, and togetherness.
“This is a festivity that involves an entire village coming together to prepare rendang and lemang before dressing up and celebrating as one on the first day of Raya. We wanted to demonstrate that same team spirit and togetherness through the lens of our very own students,” explained Timothy.
“I believe we were able to encapsulate that message while maintaining our usual element of fun and humour which resonates best with a younger audience. This was also made possible through our collaboration with Mr. Kokom, who is a well-known Malay content creator and has a Youtube following of over 300,000 subscribers,” he added.
“The video also has a subtle take at highlighting how we exercise teaching and learning at INTI through the design thinking model,” continued Timothy.
He expounds, “Design thinking encourages students to think creatively outside the box and develop innovative solutions from challenging tasks using a strategic process. With the students eventually coming together to devise a non-negotiable and creative solution, it perfectly exemplifies how students are taught here at INTI.”
Released on the evening of May 31st, 2018 the video has garnered nearly 300,000 views in a span of two days on both INTI’s official Facebook page and MTAS Productions Youtube page.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
