Innity launches programmatic Shoppable Ads

Innity has launched Shoppable Ads, as part of the exclusive Digital Commerce Advertising Partnership Program with leading premium publishers in Southeast Asia. 

Innity’s Shoppable Ads offers an end-to-end shopping experience that shortens and streamlines the consumer purchase journey while providing businesses with important insights to reach purchase-ready consumers more efficiently. 

The platform provide consumers with an interactive and seamless in-ad shopping experience that can dynamically showcase multiple products, complete with up-to date product details and pricing. Consumers who click on the ad will be directed straight to the brand’s checkout page to complete the transaction.

“Shoppable Ads have the ability to reduce a user’s purchase journey substantially, taking them straight from awareness to purchase and the increase in efficiency will drive ROI and keep consumers coming back for more,” said CEO and Co-Founder of Innity, Phang Chee Leong. “With the rapid acceleration of e-commerce today, mastering the potential of digital commerce has become a core strategy that advertisers should no longer ignore.” 

It is common that digital advertising traded programmatically through global marketing platforms today are predominantly using standard banners with little emphasis on interaction. More importantly, most do not support high impact creatives. Innity Shoppable Ads addresses this issue by fully leveraging Innity’s SSP capabilities to offer marketeers greater viewability and engagement through programmatic and data-driven buys for high impact advertising.

Innity SSP offers premium inventory of quality content from leading publishers via leading DSPs – Google’s DV360 and The Trade Desk (TTD).