Innisfree Malaysia taps VML Malaysia for social

Global digital marketing agency, VML, has been appointed by Korean skincare and cosmetics brand, Inisfree as the company’s Agency of Record (AOR) for social.

Understanding that the beauty cosmetics industry in Malaysia has grown more competitive over the years, the brand which has been in the market for over 3 years, is aiming to build its brand equity amongst its target audiences and creating an emotional relevance in their lives.

VML will be leading the brand’s digital marketing activities, including digital transformation, campaign concepts & creative, content marketing, social media management, analytic and reporting.

The agency will also be responsible for bringing the Innisfree vision to life using digital to drive inspiration, engagement, and brand preference.

“We look forward to partnering VML Malaysia on educating consumers around the rich benefits of natural skincare ingredients and to go one step further in creating authentic and inspiring consumer experiences. The agency has demonstrated creative insights, digital expertise, and a firm understanding of our digital positioning – and we are confident that together, we can effectively communicate our brand message in a unique, impactful way.” Innisfree Malaysia’s Assistant Marketing and PR Manager Peggy Low share.

According to VML Southeast Asia and India Chief Executive Officer, Tripti Lochan, Innisfree has steadily shown its commitment to its customers, inspiring them to feel their best at all times and they are excited to work with the brand to accelerate its brand promise in Malaysia.