Infobip gets personal, launches ‘Moments’ on its latest omnichannel platform

Global cloud communication platform Infobip, has launched Moments – a new omnichannel customer engagement hub that enables businesses to create personalized interactions and build strong relationships with its consumers. 

The increase in importance for businesses to serve customers according to their channel preference has created the need for businesses to interact with customers at the right moment, to notify them with important updates and even regular marketing engagements. 

Infobip’s ‘Moments’ helps marketers and brands create and activate highly effective campaigns that resonate with customers on a personal level by providing a 360 view of the customer and unifying today’s most popular communication applications onto a single platform. With Infobip’s mobile first approach, businesses can reach their customers on their preferred channels with contextualized content irrespective of their location. These include chat apps (WhatsApp, Viber, Facebook Messenger, Line, etc.), SMS, email, voice, mobile apps, websites, and emerging channels such as Rich Communication Services (RCS). 

“Having great customer engagement is taking front row seats in today’s digital economic environment and we see more customers expecting high levels of personalization and consistency across all touch points with their preferred brands,” said Country Manager of Infobip Malaysia, CS Gill. “‘Moments’ was created to meet these expectations as it is designed to give marketers the added advantage to having valuable insights into their customer’s engagement journey and ability to add a human touch to meaningful digital interactions.” 

Key features surrounding Moments include:

1. Easy cross-channel campaign management

Allows marketers to create, orchestrate and run campaigns across Infobip’s vast portfolio of channels through a single interface. Messaging campaigns can be delivered and scaled at the right time on the customer’s preferred and most relevant channel.

2. Unified customer data

Creates richer customer profiles by connecting and unifying data from multiple sources, enabling businesses to understand customer needs better and create personalized campaigns.

3. Smarter audience segmentation

Personalize messaging campaigns at scale by segmenting audiences based on events, tags, behavior, or special occasions. 

4. Dynamic marketing automation

The ability to onboard, activate and reengage via multistep campaign automation, and create event and behavior-based triggers to respond instantly to customers actions.

5. Powerful analytics

Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.

“Leveraging the right technology can allow small businesses to reduce operational cost by almost 50% while improving work efficiency and customer satisfaction,” said Country Manager of MrSpeedy Malaysia, Chun Hean Goh,  at the launch of Moments. “As the pandemic continues to pose a challenge for SMEs globally, omnichannel solutions as such can enable businesses to communicate with customers at the right moment, playing a significant role in business continuity and customer management.” 

Designed to help enterprises to better interact with their customers, Moments is yet another customer centric product by Infobip that combines technology, relevance, and convenience to deliver great digital customer engagements.