iMedia cements 5th acquisition in 100 days

iMedia continues its recent series of acquisitions as it added Moretify, a Chinese language portal in Malaysia to the list after acquiring the company’s controlling stake. This move is part of the company’s mission of becoming Malaysia’s number 1 integrated digital media group. 

Since acquiring Moretify, iMedia is the exclusive sales representation partner for the company and steps up as a major shareholder. Also as part of the  deal, all social media assets from the company will be fully merged into iMedia’s ecosystem. 

“We are excited with the  prospects of Moretify and the synergies of working with Terrence and his team as this acquisition will further strengthen the company’s dominant position in the Chinese language content network in  Malaysia and our reach to the overall Chinese urban youth speaking online community,” said Chief Executive Officer and Co-founder of iMedia, Voon Tze Khay. “The newly  combined Chinese network (with Goody25) reaches out to approximately 3.5m monthly users with  close to 14m pageviews visited each month. 

This also positions the iMedia Chinese network as one of  the largest in the country when it comes to the young Chinese speaking millennial audience.

“First of all, I would like to express  our gratitude and thanks to Moretify’s users and clients for their long-time support,” said Managing Director and Founder of Moretify, Terrence Loh. “We look forward to working closely and expanding our influence further with iMedia.” On top of the acquisition, iMedia also announced it has signed an Exclusive Representation  Agreement with Iluminasi to take over its advertising sales; with a primary  focus on accelerating revenue across branded content, video and display advertising. Iluminasi was  launched in 2017 and is a source for informative and intellectual content in Bahasa Malaysia that focuses on well-researched content to educate readers.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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