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How do you turn live events into a content marketing tool?
(marketingmagazine.com.my) – Using live sporting events such as the UEFA Euro 2016, as case studies, Mathias Ihle will be sharing how brands can use live events as a platform for content marketing at this month’s Best of Global Digital Marketing, conference held on the 19th of July.
A global marketer with an eye for creativity, Mathias Ihle’s experience goes beyond the advertising world having been everything from a bouncer, online marketer, to a TV producer.
He is currently one of the three partners founding the international advertising agency Makai Europe. The company is focused on BTL marketing and globally known by its unusual campaigns and extraordinary projects. Apart from running the company Mathias also teaches creativity in German universities.
In his session titled ‘Live Events as a platform for content marketing’, Mathias will be key case studies such as the Bruno Banani and Sotchi Olympics as well as the current UEFA Euro 2016.
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
A global marketer with an eye for creativity, Mathias Ihle’s experience goes beyond the advertising world having been everything from a bouncer, online marketer, to a TV producer.
