Homegrown FMCG distribution group GBA appoints BPN as its new agency

BPN, the media agency under IPG Mediabrands, has been appointed by GBA Corporation Sdn Bhd as its new agency.

The appointment will also include solutions from Ansible, the mobile and technology agency of IPG Mediabrands, to provide web and mobile solutions as well as digital creative.

Commenting on the partnership, Mohan Alagappar, COO of GBA Corp said, “BPN has demonstrated foresight in how our brands should move forward in an integrated approach beyond media planning, and we are very excited to have them on board as our new partners.”

GBA Corporation’s core activities are centred on the sales and marketing of FMCG products with warehousing and logistic support. The group is looking for an agency partner to provide a holistic offering for its brands. With over 25 years in the market in Malaysia, GBA Corporation has built numerous brands into market leaders, working with brands like Ferrero Roche, Wrigley’s, San Remo Pasta, Tabasco and Fisherman’s Friend.

On winning the account, Managing Director of BPN, Darren Yuen (pictured) said, “We are truly proud to have secured this win in such an integrated fashion. The ambition of GBA Corp is aligned with how we see brands growing for the future”. The appointment commences August 2017.

This recent appointment is amongst a series of new business wins by BPN following the appointment of Southern Lion in April 2017.