Have you spotted us while stuck in traffic?

To celebrate the one year mark since our subscribers started receiving the weekly MARKETING Weekender, we are celebrating by taking over some Malaysians roads. Partnering with three Digital Out-Of-Home (DOOH) network owners, Prisma, Wow Media and Spectrum, the MARKETING Weekender can be spotted at various locations across Klang Valley.

DOOH has gained much traction around the world. For the Malaysian market, OOH/DOOH industry has overtaken PRINT(adex 2020) for the first time in decades.

According to the network owners, the collaboration between MARKETING weekender and Outdoor Advertising of Malaysia (OAAM) members signifies a new dawn where two totally different mediums can work hand in hand in achieving the same objectives. 

“While we are able to reach out to the niche decision makers / marketers fraternity through MARKETING Weekender, the exposure on DOOH for MARKETING Weekender as an E-magazine are amplified to the millions of transient crowds on Klang Valley’s key road and highway networks,” the network owners said in joint statement. “Packed with highly captivating content from MARKETING Weekender, the ads are surely not to be missed by those travelling daily from home to work and we foresee more of such collaborations in the future as a means to stay relevant in the ever changing media landscape.”

Placed by locations such as LDP, SS2; LDP, Kelana Jaya; Sheraton Hotel, PJ; Jalan Tun Razak; MRR2, Desa Park; Sungai Besi Toll Plaza; NSE, Federal Highway and more, up to 18 meters tall, are quick flashes of some our best and most memorable Weekender covers from the past 11 months.

LDP, Kelana Jaya

Desa Park City

Tropicana Avenue

LDP, SS2

Federal Highway

Jalan Tun Razak

Sheraton, PJ

Jalan Raja Laut

Jalan Tun Sambanthan

Jalan Kepong

Jalan Cheras

Jalan Kelang Lama

Taman Sri Rampai

Jalan Pinang

Jalan Maroof

Jalan Imbi / Dorsett

Jalan Hang Tuah

Jalan Raja Chulan / Wisma Genting

Jalan Sultan Ismail / Ritz Residence

Jalan Bukit Bintang / Pavilion

Jalan Universiti / Harapan

If appearing on one of these high-traffic locations is something you’d like to do, talk to us about a cover feature on our weekly MARKETING Weekender. Drop Jarrod an email at [email protected].