To celebrate the one year mark since our subscribers started receiving the weekly MARKETING Weekender, we are celebrating by taking over some Malaysians roads. Partnering with three Digital Out-Of-Home (DOOH) network owners, Prisma, Wow Media and Spectrum, the MARKETING Weekender can be spotted at various locations across Klang Valley.
DOOH has gained much traction around the world. For the Malaysian market, OOH/DOOH industry has overtaken PRINT(adex 2020) for the first time in decades.
According to the network owners, the collaboration between MARKETING weekender and Outdoor Advertising of Malaysia (OAAM) members signifies a new dawn where two totally different mediums can work hand in hand in achieving the same objectives.
“While we are able to reach out to the niche decision makers / marketers fraternity through MARKETING Weekender, the exposure on DOOH for MARKETING Weekender as an E-magazine are amplified to the millions of transient crowds on Klang Valley’s key road and highway networks,” the network owners said in joint statement. “Packed with highly captivating content from MARKETING Weekender, the ads are surely not to be missed by those travelling daily from home to work and we foresee more of such collaborations in the future as a means to stay relevant in the ever changing media landscape.”
Placed by locations such as LDP, SS2; LDP, Kelana Jaya; Sheraton Hotel, PJ; Jalan Tun Razak; MRR2, Desa Park; Sungai Besi Toll Plaza; NSE, Federal Highway and more, up to 18 meters tall, are quick flashes of some our best and most memorable Weekender covers from the past 11 months.
LDP, Kelana Jaya
Desa Park City
Tropicana Avenue
LDP, SS2
Federal Highway
Jalan Tun Razak
Sheraton, PJ
Jalan Raja Laut
Jalan Tun Sambanthan
Jalan Kepong
Jalan Cheras
Jalan Kelang Lama
Taman Sri Rampai
Jalan Pinang
Jalan Maroof
Jalan Imbi / Dorsett
Jalan Hang Tuah
Jalan Raja Chulan / Wisma Genting
Jalan Sultan Ismail / Ritz Residence
Jalan Bukit Bintang / Pavilion
Jalan Universiti / Harapan
If appearing on one of these high-traffic locations is something you’d like to do, talk to us about a cover feature on our weekly MARKETING Weekender. Drop Jarrod an email at [email protected].
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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