Geometry adds BTL in the Digi kitty

L to R; Ian Choe (Group Account Director), Wendy Chiu (Head of Design), Kenny Loh (CEO), Leong Siew Yee (GM- Shopper Marketing), Jason Wong (Group Managing Director)
Geometry Global Malaysia to handle Digi’s Below-The-Line services
Geometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications Sdn Bhd (Digi).
This service will be an addition to its roster of services which includes Digital and PR.
The BTL work takes effect immediately, from 1st January 2018 through to 2020, with an option to renew for another year.
“Our work in BTL will complement and leverage on any opportunities that we find in Digital and PR and vice-versa. This allows us to better serve, design and oversee the Digi consumer purchase journey. We want consumers to not just buy, but inspire them to make the right choices and help them feel good about the decisions they made.” said Kenny Loh, Chief Executive Officer of Geometry Global Malaysia.
“We look forward to inspiring more of Digi’s customers and realising Digi’s vision as it seeks to continue its consumer digitisation efforts,” Kenny adds.
“Our approach to the brief was three-pronged: by leveraging on our vast FMCG/ shopper experience to optimise POSMs, we dissected the communications via different touchpoints to bring relevancy to different target segments and developed mnemonic devices based on existing codes to ensure that the Digi brand stands out consistently across all touchpoints,” said Jason Wong, Group Managing Director of Geometry Global Malaysia.
The team for BTL will be headed by Leong Siew Yee, General Manager for Shopper Marketing, and will work in tandem with Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital and Social in realising work for Digi.
By merging insights from traditional, digital and social, Geometry Global Malaysia has upped the approach to brand communications by combining traditional PR and Digital core strength.
This generates content rich strategies that are able to be leveraged across different marketing platforms.

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