The future of B2B customer experience can be summed up in two words: digital transformation.
The move to digital has been a long time coming in the B2B space, and it has the power to completely change how clients interact with brands and run their businesses.
According to Forbes, research has found that B2B companies that successful master digital transformation have 8% more shareholder returns and five times more revenue growth than their peers.
Those staggering numbers show the power of digital transformation in creating successful, future-proof B2B companies.
Simply put, B2B digital transformation involves using digital solutions to streamline processes and improve the customer experience.
B2B digital transformation looks different for each company but often involves updating systems, finding digital solutions and creating a cohesive omni-channel experience both internally and externally.
The best B2B digital transformations consider customer needs and how they can be met with technology for a seamless experience.
In order for B2B companies to fully leverage digital transformation, there must be buy-in from top leadership.
Digital transformation is only successful if everyone in the company is on board.
In many organizations, it requires a complete culture shift to find customer-facing digital solutions.
Focusing on the financial benefits of digital transformation can help get many leaders on board.
Digital transformation is the future of B2B customer experience. Companies that don’t join the transformation run the very real risk of getting left behind.
Customers want simple, digital solutions and will move to companies that provide those seamless experiences.
Digital transformation looks different at every B2B company, but the principles are the same: find digital solutions to streamline internal and external processes, get rid of red tape and create a powerful, frictionless experience.
When it comes to B2B Marketing, Marketing Magazine Malaysia will like to take this opportunity to announce that Hando Sinisalu, will be conducting a special B2B Conference on the 21st of August 2019.
Hando Sinisalu is a “SKILLED SPEAKER AND CONSULTANT WITH 20+ YEARS’ EXPERIENCE IN MARKETING AND JOURNALISM…THE MAN BEHIND THE NOTORIOUS BEST OF GLOBAL DIGITAL MARKETING SERIES”
In this hands-on workshop, Hando will analyse, deconstruct and construct your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results.
There will be Award-winning B2B Marketing case study examples from all over the world!
Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level.
This includes Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers as well.
The case studies will be from the following sectors:
- IT service providers
- Software companies
- Financial services
- Business consultancy services
Obsession for Smoothness by Double A & SPA-HAKUHODO (Japan) Machine Conversations by KONE & hasan and partners (Finland) Finlandia by Forest Machines by NESTE, PONSSE & Kurio (Finland) Business Facelift by Mastercard & McCann Worldgroup (Poland) Paradise Found by SAS & Cheil Worldwide (Germany)
And many more!
A Few Points To Remember About This Workshop!
1) THIS IS NOT YOUR TRADITIONAL WORKSHOP An innovative hybrid between training, consultation and creative brainstorming.
2) CONSULTATION As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.
3) CREATIVE BRAINSTORMING Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.
4) FINALLY, You will leave with a clear marketing action plan for your company.
B2B CONFERENCE: MALAYSIA 2019 CUSTOMER-CENTRIC B2B SALES & MARKETING
DATE: 21 August 2019
VENUE: Ballroom Eastin Hotel
Tel : (+603) 2089 3688 TIME : 8.30 AM – 5.30 PM
ADMISSION FEES : *1 Delegate – RM1,650* per pax*5 or more – RM1,500* per pax * plus 6% SST