Perodua’s Merdeka film shows how great challenges have given rise to greater strength
Most would agree that 2020 has been, by and large, a year to forget. With the long, dark shadow of COVID-19 looming over the nation, this period has been challenging time for many.
However, great heroes are born in times of great adversity. Perodua’s Merdeka music video, titled “Musibah Membawa Hikmah”, reminds us how unity can bring forth amazing strength and resilience despite seemingly overwhelming odds.
The video is inspired by the true stories of bravery, self sacrifice and love around the nation, and acknowledges the herculean efforts required by frontliners, citizens and the government in battling this pandemic. It features an entirely original composition and stars Marsha Milan.
Perodua’s Musibah Membawa Hikmah is among the top 10 Merdeka TVCs chosen by experts. To watch the full list of winners, click here.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2022 to May 2023
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