Experts’ Choice Awards Merdeka 2020 top 10 winners: Maybank

Maybank celebrates the spirit of ‘KitaJagaKita’ in their latest MYStories Video Merdeka edition in conjunction with Maybank 60^th Anniversary 

To celebrate the spirit of Merdeka, Maybank looks back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the MYStories campaign.

The Maybank “KitaJagaKita” MYStories showcases the unified efforts by Malaysians during the Covid-19 pandemic through a compilation of photos and videos taken during the MCO.

Maybank’s head of corporate marketing group Shazlina Mohd Suffian said through the video, they highlighted the best traits of Malaysians displayed during the early days of pandemic.

“We continue to be truly in awe of and humbled by the kindness of our fellow Malaysians who put the interests of others ahead of their own,” she said. “One unifying trait that stood out this year was the undivided love and loyalty that drives individuals like them in doing what they do.”

Shazlina highlighted that the sacrifice, kindness, compassion, strength and courage shown by these individuals serves as a reminder that anyone can make a difference.

“We wanted to bring their stories to the forefront – those of our frontliners, our fellow citizens, our neighbours, our friends – the ordinary Malaysians with extraordinary hearts,” Shazlina added.

Maybank MYStories campaign is a platform to showcase a collection of heroic and inspirational stories of individuals who have made a positive change in the community they live in.

Going into their third annual edition of the MYStories campaign, the Kita Jaga Kita video is also made in conjunction with Maybank’s 60th anniversary.

“For 60 years Maybank has had the privilege of serving Malaysia and witnessed the birth and growth of a nation,” Shazline said. “Building lives and supporting each other is what Malaysians do best and this video is our way to thank Malaysians who have helped those in need during this time.”

To celebrate the spirit of Merdeka, Maybank looks back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the MYStories campaign.

The Maybank “KitaJagaKita” MYStories showcases the unified efforts by Malaysians during the Covid-19 pandemic through a compilation of photos and videos taken during the MCO.

Maybank’s head of corporate marketing group Shazlina Mohd Suffian said through the video, they highlighted the best traits of Malaysians displayed during the early days of pandemic.

“We continue to be truly in awe of and humbled by the kindness of our fellow Malaysians who put the interests of others ahead of their own,” she said. “One unifying trait that stood out this year was the undivided love and loyalty that drives individuals like them in doing what they do.”

Shazlina highlighted that the sacrifice, kindness, compassion, strength and courage shown by these individuals serves as a reminder that anyone can make a difference.

“We wanted to bring their stories to the forefront – those of our frontliners, our fellow citizens, our neighbours, our friends – the ordinary Malaysians with extraordinary hearts,” Shazlina added.

Maybank MYStories campaign is a platform to showcase a collection of heroic and inspirational stories of individuals who have made a positive change in the community they live in.

Going into their third annual edition of the MYStories campaign, the Kita Jaga Kita video is also made in conjunction with Maybank’s 60th anniversary.

“For 60 years Maybank has had the privilege of serving Malaysia and witnessed the birth and growth of a nation,” Shazlina said. “Building lives and supporting each other is what Malaysians do best and this video is our way to thank Malaysians who have helped those in need during this time.”

Maybank’s MYStories is among the top 10 Merdeka TVCs chosen by experts. To watch the full list of winners, click here.

Watch Maybank’s film here:

Credits:

Brand: Maybank

Kassandra Kassim, Chief Executive Officer

Frank Nelwan, Chief Marketing Officer

Noor Fadzlin Ariffin, Head, Group Brand Management

 Timmy Caparros, Senior Executive, Group Brand Management

Shazlina Mohd Suffian, Head, Group Corporate Marketing

Agency & Production House: UNRESERVED