Entropia rolls out ROXY

ROXY rolled out for personalised marketing

Entropia, the consultancy meets agency, has launched a new offering called ROXY to help businesses deliver personalized marketing with a whole brain approach.
Led by Senior Creative leader, Md. Shaidik, whose previous stint was the Global Creative Director at iflix, to oversee digital creatives across 11 countries, as iflix expanded to become one of the most valuable new age companies in the region.
Shaidik will be complemented in this role by a team of Consultants, programmatic planners, data scientists, platform experts and experience designers. The team will work across the full customer journey including campaigns, CRM, and websites.
“Personal is the new premium. People want to pack a lot many lives in one life. They live in a multiplicity of parallel attention states. This creates huge complexity. Businesses need to make that simple, and personalization at scale is the answer. Personal makes it simple, and simplification has a high premium,” said Prashant Kumar, Senior Partner of ENTROPIA.
“ROXY would like to work with clients to help bring personalized propositions, content and creativity across their demand chain – whether campaigns, customer experience or cross-sell, to drive more growth and margins,” added Prashant.
As per Entropia, Personalization is not merely an opportunity limited to campaigns but can run across customer experience, price proposition, packaging, and product. Personalization also needs to bring data together with insights & creativity.
“Much of the digital marketing is focused today around automation & trading. ROXY’s mission is to bring unprecedented relevance to customers by bringing together creative ingenuity with data and algorithms,” said Shai, the Creative lead for ROXY.
“The difference between ad-block inducing creepiness and meaningful un-intrusive personalization lies in finding that sweet spot of engagement. And that’s where you need us,” concluded Shai.

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, [email protected], or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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