Entropia rolls out ROXY

March 14, 2018

ROXY rolled out for personalised marketing

Entropia, the consultancy meets agency, has launched a new offering called ROXY to help businesses deliver personalized marketing with a whole brain approach.
Led by Senior Creative leader, Md. Shaidik, whose previous stint was the Global Creative Director at iflix, to oversee digital creatives across 11 countries, as iflix expanded to become one of the most valuable new age companies in the region.
Shaidik will be complemented in this role by a team of Consultants, programmatic planners, data scientists, platform experts and experience designers. The team will work across the full customer journey including campaigns, CRM, and websites.
“Personal is the new premium. People want to pack a lot many lives in one life. They live in a multiplicity of parallel attention states. This creates huge complexity. Businesses need to make that simple, and personalization at scale is the answer. Personal makes it simple, and simplification has a high premium,” said Prashant Kumar, Senior Partner of ENTROPIA.
“ROXY would like to work with clients to help bring personalized propositions, content and creativity across their demand chain – whether campaigns, customer experience or cross-sell, to drive more growth and margins,” added Prashant.
As per Entropia, Personalization is not merely an opportunity limited to campaigns but can run across customer experience, price proposition, packaging, and product. Personalization also needs to bring data together with insights & creativity.
“Much of the digital marketing is focused today around automation & trading. ROXY’s mission is to bring unprecedented relevance to customers by bringing together creative ingenuity with data and algorithms,” said Shai, the Creative lead for ROXY.
“The difference between ad-block inducing creepiness and meaningful un-intrusive personalization lies in finding that sweet spot of engagement. And that’s where you need us,” concluded Shai.

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, ruby@adoimagazine.com, or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com