Entropia names new leaders

 Entropia CBR Senior Partner and Country Head for the Philippines Eduardo Mapa Jr named its two new executives Paulo Angelo Famularcano was named Partner, Creative Leadership and Management, while Denise Tsai Tee was named Principal, Creative and Design Experiences.

The Malaysia based marketing consultancy Entropia CBR recently opened its office in the Phillipines and is its first office overseas.

Famularcano and Tsai Tee bring to the Philippines team their broad experience in various fields. The professional experience of both further solidifies Entropia CBR’s commitment to helping their clients in the Philippines adapt to a rapidly changing marketing landscape.

“Paulo and Denise join us as part of our leadership team,” Mapa said. “These two are seasoned navigators and creators who have been at the forefront of notable innovations in the digital and advertising landscape. They are integral in building our communication offerings that design and execute data-driven campaigns and new age experiences.”

Famularcano was previously with imfree and The Engagement Party; D5 Studio (TV5); Publicis JimenezBasic; Havas Media Ortega; and Media Contacts Philippines. His experience cuts across the digital landscape from content creation to platform development.

Meanwhile, Tsai Tee is a multi-awarded creative who has been named top Art Director in the Philippines by Adobo Magazine in 2011 and 2014 and has received several accolades including the prestigious Cannes Gold Lion. Before joining Entropia CBR, she was with BBH Singapore; Ace Saatchi & Saatchi; TBWA\Santiago Mangada Puno and SM Supermalls.

“We are excited by the experience and proven excellence that Paulo and Denise bring to Entropia CBR. We are confident that they will help brands forge meaningful connections that will drive better growth,” said Prashant Kumar, Sr. Partner of Entropia.

Entropia CBR service offerings are driven around the 4C’s – consulting, communication, CX, and commerce using the service and data intelligence ecosystem built by Entropia in Malaysia. The transformation company is designed to help C-suite innovate, lead, and disrupt the category by designing digital transformation roadmaps, digital-first experiences, future-ready platforms and brands, investment planning and innovation prototypes as part of its consulting offering.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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