MARKETING Magazine Asia

(marketingmagazine.com.my) – Jane Chong, formerly the head of marketing for H&M Malaysia has joined ENTROPIA as Principal, Marketing Commerce, in agency’s latest addition to its leadership line-up.

“Understanding the commercial intricacies of marketing beyond text book models, requires one to have lived where the demand chain actually meets the supply chain; where the shelves court the footfalls.”

“H&M is one of those brands for our times that have struck a wonderful balance between inspiration and relentless value. We are excited to have Jane onboard.” said Prashant Kumar, Senior Partner of ENTROPIA.

“As a marketer, I have seen some clear big gaps in what exists in the marketing services industry today. While everyone talks about it, a coherent vision, conviction, and the method, is often missing. I am excited about what ENTROPIA is bringing to the market, and how it could shape our industry,” Jane shared.

ENTROPIA launched in July this year is led by several industry heavyweights including Prashant Kumar, Zuraida Mohamad and Ramakrishnan C.N. (Rama). Since it launched the agency has already announced that it has won Etika’s 18 brands portfolio from Carat (includes Pepsi, Mountain Dew, Wonda Coffee, Calpis, Goodday etc.); and Nippon Paints from Mindshare; apart from a string of other businesses.