Entropia appoints Goh Poo Eik as experiental creative director

Goh Poo Eik has joined Rouge by Entropia as Experiential Creative Director, a role that taps into his extensive background in the film industry.

In this new role, Goh will endeavour to create brand experiences that bridge impactful, game-changing ideas and larger-than-life storytelling. He will report directly to Ramakrishnan C.N., Partner at Entropia.

He will be leading the agency’s production team to develop digital-first solutions in the creative and audiovisual space across large-scale AV, print and digital production.

Commenting on his new role, “Entropia constantly pushes boundaries through personalisation via data and technologies such as AI, VR, AR, MR, – all critical parts of the storytelling puzzle in today’s digital era.”

Goh was previously Director at Pluto Project and Reservoir Labs. His expertise and skills cut across film directing, cinematography and video editing.

Some of his notable work as Director of Photography include the 2018 Toyota Raya film “Jalan Cerita Raya”, Guardian Malaysia’s “Hikayat Guardian-pura” and Kancil Awards 2018 winner “Anti-Bullying Campaign” for Voice of the Children.