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Entropia appoints Goh Poo Eik as experiental creative director
26 Apr
Goh Poo Eik
Goh Poo Eik has joined Rouge by Entropia as Experiential Creative Director, a role that taps into his extensive background in the film industry.
In this new role, Goh will endeavour to create brand experiences that bridge impactful, game-changing ideas and larger-than-life storytelling. He will report directly to Ramakrishnan C.N., Partner at Entropia.
He will be leading the agency’s production team to develop digital-first solutions in the creative and audiovisual space across large-scale AV, print and digital production.
Commenting on his new role, “Entropia constantly pushes boundaries through personalisation via data and technologies such as AI, VR, AR, MR, – all critical parts of the storytelling puzzle in today’s digital era.”
Goh was previously Director at Pluto Project and Reservoir Labs. His expertise and skills cut across film directing, cinematography and video editing.
Some of his notable work as Director of Photography include the 2018 Toyota Raya film “Jalan Cerita Raya”, Guardian Malaysia’s “Hikayat Guardian-pura” and Kancil Awards 2018 winner “Anti-Bullying Campaign” for Voice of the Children.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
