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IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide has been ranked the most effective agency in Malaysia on the Effie Index 2017.
The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1, 2016, and December 31, 2016.
Ensemble Worldwide placed 14th in APAC and was the only Malaysian agency listed on the global index of most effective agencies, with their total of 10 awards and 39 points.
Speaking about their success, Managing Director of Ensemble Worldwide, Amit Sutha said, “Ensemble was a dream that kicked-off a little over two years ago to create ads for the new age; data fuelled, trans-media, and technologically infused. Awards and ranking were not key for us, so appearing on the Global Effie Index was an amazing surprise.”
Leading campaigns that contributed to Ensemble’s strong performance on the global index included work for client Maxis such as ‘The Kongsi Home Project’ and ‘Maxis Safe Mode’. Maxis was seventh on the global list of most effective brands, and 14th as the most effective global marketer.
Other contributing work included its work for client QSR Brands with the ‘KFC Hot and Cheezy Burger’ campaign which won a gold and bronze at last year’s Festival of Media Global.
Neal Davies, President and CEO of Effie Worldwide, said, “Effie continues to reward ideas that work across the globe. The top ranked companies demonstrate a strategic commitment to marketing effectiveness.”
Executive Creative Director of Ensemble Worldwide, Chan Woei Hern commented, “We’re humbled to know that the work we create is recognised globally, and we’re proud of our team who believe in the many ways creativity can exist and elevate brands. We’re also very thankful to have clients who are brave enough to trust in what we do.”
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