Driving into a new media space



(from Left) Big Tree’s GM of Operation Shukor Ariffin with sales team members Fong Kok Chin, Darren Boo, Kerry Yap

(marketingmagazine.com.my) – In a glitzy ceremony, Big Tree Seni Jaya Sdn Bhd (BTSJ), the consortium awarded the lucrative external advertising concession by MASS Rapid Transit Corporation Sdn Bhd (MRT Corp), launched a series of new media format offerings, targeted mainly at business partners, advertisers and media agencies.

Held at the Grand Ballroom of the Sime Darby Convention Centre, the event was to explain and share with BTSJ’s target audiences the multitude of media formats currently available along the newly launched MRT line.

BTSJ is made up of Big Tree Outdoor Sdn Bhd (BTO), Malaysia’s biggest out-of-home (OOH) advertising company, and Seni Jaya Sdn Bhd, the country’s pioneers OOH media owner with extensive experience. BTSJ was formed for the sole purpose of adding excitement along the 51-km Sungai Buloh-Kajang MRT line.

The newly formed consortium was awarded the concession award by MRT Corp in September 2016.

The media format launch was officiated by BTO Chief Executive Officer Jeff Cheah and Seni Jaya’s Group Managing Director Datuk Seri Anne Teoh.


A futuristic launch

The 10-year outdoor advertising concession is highly lucrative as it includes advertising opportunities along the MRT train line which covers key populated areas such as Sungai Buloh, Kota Damansara, Bandar Utama, TTDI, Damansara Heights, Cheras and Kajang.

“Without MRT’s trust towards us, we would not have this exciting launch today where we introduce to the market our line-up of new and extremely exciting advertising formats. We are confident that what we have to offer will inject more style, colours and excitement to an already buzzing cityscape in terms of outdoor advertising,” shared Jeff who thanked MRT Corp for its faith in BTSJ’s strong track records.


Among the brand new media formats available for advertisers include ‘Adoption’ where Eccentric advertising meets curated ambient ideas where advertiser owns a section of 4 heroes media and 2 spaces of customized ambient execution.

BTO, Jeff added, is leveraging on four main pillars in delivering its scope of the contract, including using the latest technology in OOH, creativity, comprehensive outdoor media solutions and professionalism in dealing with all stakeholders.

Exciting digital and static solutions offered by BTSJ were shared during the event, including new features that has never been done in Malaysia.

“BTSJ is truly committed to delivering maximum returns to all our stakeholders. The combination of Seni Jaya’s vast experience and BTO’s creativity and extensive inventory plus strong track records in managing advertising opportunities in railway systems, we are confident of this success. Potential advertisers can look forward to capitalise on the various new opportunities available throughout the MRT line to effectively reach their customers in the Klang valley. Advertisers truly have a reason to be excited,” he said.

He added that motorists can notice the new products along Sprint Highway in Damansara which were successfully installed recently.

“These first of its kind media format were snapped up even before its installation, and that is a real testament that our product designs are well accepted by advertisers,” disclosed Jeff, adding that the product formats not only enhance the aesthetic looks of the environment but also catch good attention due to its eye-level visibility and multiple series effects.

Among the key locations and potential eyeballs that were shared with the guests during the events include:



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