Dragon Rouge taps into Gökçe Şahbaz as new regional ECD

Dragon Rouge Singapore is proud to announce the appointment of Gökçe Şahbaz as Executive Creative Director for SEA. Gökçe joins Dragon Rouge from Holmes&Marchant / Elmwood where he was Creative Director for the region. Prior, Gökçe was in senior creative roles at Path, Design Bridge, Publicis, Grey and Leo Burnett.

“Gökçe’s integrated background makes him a perfect fit for our business in Asia. He has not only deep expertise in corporate identity and packaging design, but he is a true 360° thinker who understands total brand experience and communications”, commented Zayn Khan, CEO Asia.

“As an agency we are working with clients to not only define their brands but to create consumer engagements in the real world, be that digital or physical. Gökçe will lead the charge of expanding our creative capabilities to make us a more relevant long-term brand partner to clients” added Khan.

“I was attracted to Dragon Rouge by its strong culture and drive to do work that stands out and delivers concretely for brands. Being a Dragon is about leadership, passion and boldness, and the company’s French roots bring a refined dimension to the work.

These traits, along with the company’s leadership and independent spirit, made the proposition irresistible to me” explained Şahbaz. “I am excited about the work we are doing for clients and see a great opportunity to take it to the next level” he added.

Dragon Rouge Singapore works with clients such as PETRONAS, MISC, Sime Darby, PNB (Merdeka 118), Digital Nasional Berhad, Edotco, CIMB, OCBC, VISA, Singapore Wealth Management Institute, IKANO, Abbott, Nestlé, Carlsberg, Yeo’s, Kimberly-Clark, and Mondelez, among other leading companies in the region.