DJ RKSKSA RETURNS TO MCCANN AS CREATIVE DIRECTOR!

In the latest of several senior talent acquisitions, McCann WorldgroupMalaysia has hired Adrian Ho as Creative Director. Reporting to Ng Heok Seong, the agency’s CCO, Ho will be responsible for running the Celcom account.

Ho returns to McCann Worldgroup with more than 20 years of experience in the industry, having worked his way up from Junior Designer to Creative Group Head at some of Malaysia’s best-known agencies in the interim, including Batey Ads, EuroRSCG, BBDO, Publicis and Arachnid Interactive.

Ho has worked in many different parts of Asia Pacific on a wide range of clients, notably Maxis, Sara Lee, MondelezTwisties, Volvo, ANZ Bank, Coca-Cola, Nokia and Unilever.

Adrian also took a short hiatus away from the industry, to pursue his love of music, opening a club in China with a focus on youth.

He has also pursued turn-tabling, spinning at Kuala Lumpur’s hottest clubs under the guise of “DJ Rksksa”.

“It’s fantastic to attract a talent like Adrian. His rich and diverse experience will be an interesting addition to our agency,” said Sean Sim, CEO of McCann WorldgroupMalaysia. “Adrian is very plugged into the youth market and will definitely be at the forefront of all our youth-centric campaigns.”

Adrian spins, “I am excited to be back with McCann and leading the Celcom creative team. It is an honour to workfor such well-known organisations in Malaysia and I look forward to producing innovative and exciting work with the team.”

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]