Leading Southeast Asia’s production group Directors Think Tank (DTT) has done it again by making their mark at the Kancils Advertising Awards and Festival 2018.
Themed “Celebrating Humanity in Creativity, Technology, and Culture”, the re-fashioned Kancil Awards have been simplified into channel-based categories, with special awards introduced this year to reward impact, public service work, cultural insights and innovation.
Directors Think Tank bagged one of the new categories introduced at Kancils this year, the Production House of the Year Award.
The production house also picked up numerous bronze and merit awards for the MAS ‘Raya around the world’ film across multiple categories, a Silver and Bronze for Air Asia’s ‘Road less travelled’ film and two Bronze for ‘Save the Children – Musical chairs’ spot.
It was also an unforgettable night as Director Think Tank’s MAS Raya and Maxis Ai vs Mi won the Gold Award for Best use of Cultural Insight and Gold award for Film Direction: Single.
These wins are all the more special as it represents 2 of the total 9 Gold awards were given out for the whole festival across all categories.
“Of course it’s nice that some of the more established production houses win, but it was great to see other younger talents striving to do better work – these are the ones to watch out for next year,” said Directors Think Tank director Rajay Singh.
MARKETING also asked Directors Think Tank Maurice on what did the win signify for them, and he stated that “now, the team would have to work even harder.”
Chevie Law emerged the winner of “The 666 Young Director’s Challenge” with a script called “In Memories”. Produced by Tan Shu Ying of Directors Think Tank, she assisted Chevie Law in executing her vision.
This is not Directors Think Tank first win in the industry. The full-service production company has won multiple awards at Spikes and in 2017 was one of Southeast Asia’s most awarded production company. Also in 2017, Directors Think Tank picked up 1 Gold, 4 Silver and 10 Bronze awards at Kancils.
They also picked 2 Silver awards and 1 Bronze award at AdFest 2017.
Recently, they were ranked No 10 in Campaign Brief’s THE WORK 2018. THE WORK which is currently in its sixteenth year running featured the very best advertising of the year from Australia, New Zealand and Asia. The production house finished at the tenth position with six acceptances.