Deyy, you need to get your hands on this!

December 5, 2018
DEYY shirt

Recently, a video featuring a man known as S Kanagarajah who went “deyy” during the riots at the Sri Maha Mariamman Temple in Subang Jaya went viral.

The 42-year-old businessman said his antics in front of the camera were not deliberate, and that he was merely expressing his frustration at the tense situation during the events that took place at the temple in the wee hours of Tuesday morning. “It wasn’t on purpose if you see that your friend’s face is bleeding after being cut. We were helping them at the time,” he said of the incident at the temple in USJ25, Subang Jaya.

Kanagarajah, who is a regular volunteer at the temple, said he was not offended by Malaysians who began copying his expressive gesture and turning him into a meme.

“Every since the video went viral, I never received any threats. I only saw them poking fun. If the video made them happy, I have no problems with that. Let them be happy,” he said.

Trust our fellow netizens to turn anything into a meme! Now it’s being turned into a t-shirt!

Twentytwo13 turned the meme into an eye-catching t-shirt with the words “DEYY” written on it. The t-shirt is sold for RM22.13 each and comes in only one colour (sizes: S, M, L, XL, XXL and XXXL) and for a limited time only.

They also added that since the t-shirt is a kind of unity symbol, the 13 cents can be forgotten. You can place an order by emailing them at

Multiple parodies have been released on social media with the hashtags #Deyychallenge and #Theyychallenge.




The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and