Coca-Cola Continues as the Wingman for Texas Chicken

May 22, 2017

Envictus Food Service Sdn Bhd – the operator of the Texas Chicken restaurants in Malaysia –has renewed its beverage partnership agreement with Coca-Cola Malaysia for another five years to December 2021 after the previous three-year agreement ended.

“We are proud to have our Coca-Cola beverages served alongside Texas Chicken’s menu items and very pleased that diners will continue to have the perfect beverage to go with their meals,” said Chief Executive Officer of Coca-Cola’s Bottling Investments Group Singapore, Malaysia and Brunei, Stephen Lusk.

Diners can continue to enjoy a choice of beverages from The Coca-Cola Company such as Coca-Cola, Coca-Cola Zero, Sprite, Fanta Grape, Heaven & Earth Ice Lemon Tea and Minute Maid Refresh at all 35 Texas Chicken outlets in Malaysia.

Texas Chicken, which landed in Malaysia in 2013, is the value leader in the Chicken QSR category and differentiates itself by focusing on the care and attention it gives in the preparation of its food.

Texas Chicken outlets are located at AEON Bukit Tinggi Klang, Damansara Utama, Kepong, Shah Alam, Ara Damansara, Nilai, Seremban, Penang Island and Butterworth.

“We are pleased to partner with the world’s leading beverage company and look forward to a mutually beneficial relationship in our business partnership,” said Dato’ Jaya Tan, Chairman of Envictus International Holdings Limited.

Coca-Cola recently announced its biggest branding change in 130 years. Read more on this here