Ogilvy & Mather Malaysia wins CIMB’s consumer account

May 22, 2017


Ogilvy & Mather has been appointed the communications agency for CIMB Consumer Bank Malaysia, a subsidiary of the leading ASEAN universal bank, CIMB Group. 

O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy.

As CIMB Consumer Bank Malaysia’s communications agency, Ogilvy & Mather will work closely with the institution to promote its retail banking business in Malaysia, managing all communications efforts for the brand’s Malaysian consumer portfolio. 

This includes driving the overall strategy, as well as the development of print ads, outdoor, digital, and social media for an integrated nationwide roll-out.

The CIMB Consumer franchise in Malaysia is the second largest financial services provider in the country. In a recent interview with The Star Newspaper CIMB Bank CEO for group consumer banking, Samir Gupta shared that the group is aiming for a stronger market share in the consumer banking segment which is a significant contributor to the group’s earnings.
He added the group intended to achieve this by focusing on key areas such as digital, analytics, partnership and customer experience, among others. Samir also shared the insight that more than 90% of CIMB’s total banking transactions in the country were done through digital and self-service channels.



Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organizing a screening and creative forum that feature the best of Cannes Lions 2018.

Get inspired by how creativity is a force for business growth, positive change and the greater good of society. Take away key learnings from the winners and discover future trends you can use in your work. The MC2 Awards 2018 winners presentation will also be held at the same event, followed by drinks and a light dinner buffet.

  • Joe Pullos – Director, Spikes Asia festival
  • Ted Lim – Chief Creative Officer, Dentsu Asia-Pacific + Cannes Lions Jury President 2017
  • Gigi Lee – Chief Creative Officer, TBWA\KL (who is also part of the Cannes Lions Jury)
  • Rajay Singh – Founder, Directors Think Tank

Date: 28 January, 2019 (Monday)
Time: 4.30pm – 10.30pm
Venue: TGV Cinemas 1 Utama

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