Ogilvy & Mather has been appointed the communications agency for CIMB Consumer Bank Malaysia, a subsidiary of the leading ASEAN universal bank, CIMB Group.
O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy.
As CIMB Consumer Bank Malaysia’s communications agency, Ogilvy & Mather will work closely with the institution to promote its retail banking business in Malaysia, managing all communications efforts for the brand’s Malaysian consumer portfolio.
This includes driving the overall strategy, as well as the development of print ads, outdoor, digital, and social media for an integrated nationwide roll-out.
The CIMB Consumer franchise in Malaysia is the second largest financial services provider in the country. In a recent interview with The Star Newspaper CIMB Bank CEO for group consumer banking, Samir Gupta shared that the group is aiming for a stronger market share in the consumer banking segment which is a significant contributor to the group’s earnings.
He added the group intended to achieve this by focusing on key areas such as digital, analytics, partnership and customer experience, among others. Samir also shared the insight that more than 90% of CIMB’s total banking transactions in the country were done through digital and self-service channels.