MARKETING Magazine Asia

This year, a new format has been introduced. And a new purpose added fuel to the process – NEXT STOP: CEO.

Marketing results are now measured against business outcomes, company performance and leadership metrics. This year, we strengthened our processes and criteria to encompass these growth values.

Today’s CMOs lead transformation, bottom lines, long term business strategy, market expansion and unlike most C-suite players, they are responsible for P&L, COGS and ROI.

We are proud our CMO winners have gone on to head companies and sit on boards.

Winners have also expanded their roles to include regional and Asia footprints.

PROCESS:

CMOs were shortlisted by a panel of industry watchers and MARKETING magazine Malaysia who fit the criteria. They were then contacted for phone interviews to complete their nomination dossiers. There are also no categories this year, as nominations compete openly, industry categories will be attributed in their victories subsequently.

Global growth and advisory firm Ipsos Strategy3 was engaged by the CMO Awards Organisers to prepare all nominations over a two months period.

Finally, nominees were invited for a face to face “interview” session with reputable CEOs and Board-level players on December 9.

*Ipsos Strategy3 is one of the world’s top management consulting firms – Forbes 2022 & 2023. Assessments were based on both evidence-based information and qualitative insights.

CRITERIA:

Marketing Performance (30%)
KPIs for most significant campaign for the year. Campaign Objective. Campaign Strategy. Campaign Success. Campaign Uniqueness.

Business Performance (30%)
Company’s revenue growth and profitability. Market share, market expansion. Brand equity and traction. Customer satisfaction and acquisition.

Leadership Performance (30%)
Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.

Popularity Performance (10%)
Taken from on an online poll among MARKETING Magazine’s readers, based on “Marketers I admire the most”.

JUDGES:

Seasoned and new judges made up the interview panels on December 9 at the Sime Darby Convention Centre. All judges vetted the dossiers a week earlier and faced probably the largest marketing brain trust in Malaysia on that day.

Renzo C Viegas
Founder and Executive Director
Crescer Sdn Bhd

Datuk William Ng
Founder & Group Publisher
Business Media International
Chairman Small and Medium Enterprises Association Malaysia (SAMENTA)

Dato’ Samson Anand George
Vice President
KIA Asia Pacific

George Ang
CEO & Director
Inter Mark Resources Sdn Bhd and A&W Malaysia

Santharuban T. Sundaram
Chief Executive Officer
Etika Holdings Sdn Bhd

Datuk Yvonne Chia
Chairman Standard Chartered Bank Malaysia Berhad

Krishnamurthy Sriram
Chief Executive Officer
Wipro Unza Malaysia

Dato’ Sri Mohammed Shazalli Ramly
Independent NED,
AirAsia X Bhd (AAX)

WINNERS:

All winners went through the entire evaluation process and are listed here in alphabetical order…

Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Bank Berhad

Amy Gan
VP, Marketing
Etika Holdings Sdn Bhd

Andrew Yeoh
Head of Marketing
TIME dotCom Berhad

Chan May Ling
Head of Brand and Marketing Services
CelcomDigi

Danny Hoh
GM – Marketing & Customer Growth (Sustainability)
Watsons Malaysia

Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property

Emily Chong
CMO, Pizza Hut Malaysia
QSR Brands (M) Holdings Bhd

Fernie Jasmine Abdul Ghani
Head, Group Strategic Communications & Marketing
Axiata Group Berhad

Gigi CY Lee
Head, Group Business Banking Marketing & Customer Insights
RHB Bank Berhad

Hassan Alsagoff
Regional Head of Marketing
GRAB Malaysia

Lau Yin May
Group CMO & Customer Experience Officer
Malaysia Aviation Group (Malaysia Airlines)

Lee Lim Meng
Marketing Director; CMO – Consumer & Healthcare
Abbott Nutrition Malaysia

Linda Hassan
Group CMO – Malaysia, Singapore & Cambodia
Domino’s Pizza

Mark Tan
Deputy GM, Marketing Manager
IPC Shopping Centre

Melati Abdul Hai
VP & CMO –
McDonald’s Malaysia
Gerbang Alaf Restaurants Sdn Bhd

Noreen Sabrina Mohd Noor
Head, Group Corporate Communications & Branding
edotco Group Sdn Bhd

Saki Goh
Senior GM Marketing, Consumer Care
Wipro Unza Malaysia Sdn Bhd

Shanti Jusnita Johari
Chief Commercial Officer,
Consumer Strategy and Business
(previously CMO)
Telekom Malaysia Berhad

Shazlina Suffian
EVP & Head, Group Corporate Marketing and Brand
Maybank Berhad

Siti Hajar Rizlan
Chief Marketing Officer
Syarikat Takaful Malaysia Keluarga Berhad

Tiffany Tang
Marketing Director – Nutrition, OTC – M’sia & S’pore, Vietnam
RB (Health) Malaysia Sdn Bhd

Zalman Aefendy Zainal Abidin
Chief Marketing and Communications Officer
Hong Leong Bank Berhad

The official CMO Awards 2023 induction ceremony will be held at the Malaysian Petroleum Club on Feb 6, at 4pm.

Official Partners for the Malaysian CMO Awards 2023 are Ipsos Strategy3 (Knowledge Partner), The Marketing Academy (Global Advisory), Visual Retale (Creative Partner), Insider Global and Zoomer Media.