The Hong Kong-based airline made a mistake around New Year’s Day – briefly offering business and first-class tickets from Vietnam to North American cities for as low as US$675 (RM2,778) round-trip.
According to a CNN Travel report on January 4, Cathay Pacific made the blunder as the new year rolled in, and offered low prices for flight tickets that would normally set a passenger back tens of thousands of dollars.
Although it was a mistake, the airline announced via its Twitter account that it would
Happy 2019 all, and to those who bought our good – VERY good surprise ‘special’ on New Year’s Day, yes – we made a mistake but we look forward to welcoming you on board with your ticket issued. Hope this will make your 2019 ‘special’ too!
.#promisemadepromisekept #lessonlearnt— Cathay Pacific (@cathaypacific) January 2, 2019
Travel portal One Mile at a Time had discovered a US$675 business-class deal from Da Nang to JFK Airport, New York.
The website claimed that travellers can find these fares on ITA Matrix or Google Flights. They can then book through Expedia, other online travel agencies or Cathay Pacific’s website.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW