CHAGEE APAC has expanded the remit of its vice president and chief marketing officer, Eugene Lee, who now also oversees government affairs and public relations, effective 1 January 2026. The move comes as the Chinese tea brand continues its regional expansion, with the integration aimed at consolidating branding, marketing, reputation
Archetype Malaysia has deepened its relationship with HEINEKEN Malaysia Berhad, securing the public relations agency-of-record mandate for Tiger Beer Malaysia for 2026 while renewing its partnership with Guinness Malaysia. The expanded remit follows a competitive pitch and reflects HEINEKEN Malaysia’s growing confidence in Archetype’s earned-led, culturally grounded communications approach—one that
Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its component agency brands SHOUT (aka FCB SHOUT) and Ignite, the fully Malaysian owned and operated advertising group has, in the past three months, added a number of blue chip clients to an already
Grey KL, a part of the Ogilvy Group Malaysia, has been reappointed as the lead creative agency for Coway Malaysia for 2026. This significant decision reinforces a long-standing partnership that began in 2017, underscoring Grey’s pivotal role in shaping Coway’s brand identity and propelling its market leadership. For nearly a
There are two kinds of Lunar New Year films in Asia. The first is about returning home. The second is about returning home with better lighting. Then along comes “Uncle Badass”, a Tết campaign from Viettel, and quietly asks a more interesting question: what if home can’t come to you—and
Few product names would survive a brand safety meeting with their shock value intact. Fewer still would top app charts. Yet in China, an app bluntly translated as “Are You Dead?” has done precisely that—climbing paid download rankings and igniting nationwide conversation. For marketers, this is less a novelty story
At the annual gathering of power suits and polite platitudes known as the World Economic Forum (WEF), it is not every day that a pair of sunglasses becomes the breakout star. Yet that is precisely what happened when French President Emmanuel Macron arrived in Davos wearing aviator shades—officially due to
Volvo Car Malaysia has taken an unconventional approach to the launch of its new ES90 model by introducing what appeared to be a new car brand called SELAMAT. Developed by Grey Malaysia with media agency Invictus Blue, the integrated campaign was designed to reignite public attention on Volvo’s core value
By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker. Deyvitah reports to PepsiCo’s
