Following an overwhelming public response in 2025, Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is set to return with its Hari Raya campaign, ‘Foto Hari Raya Paling Menarik 2026’, running from 28 February to 29 March 2026, inviting Malaysians once again to celebrate the festive season by sharing meaningful moments and spreading blessings.
The tagline ‘Berkat Dikongsi, Bahagia Dirasai’ (Sharing blessings, embracing joy) captures the spirit of Hari Raya, when families and friends gather to share meals, laughter, and cherished moments that bring genuine happiness.
Through this campaign, the public is invited to submit their treasured festive snapshots, with the winning photos proudly featured on Big Tree’s Digital Out-of-Home (DOOH) screens across the city. This transforms the screens into a vibrant celebration of joy and unity, reinforcing the bonds that connect Malaysians.
Building on the success of last year’s initiative, ‘Foto Hari Raya Paling Menarik 2026’ continues Big Tree’s commitment to fostering togetherness and community engagement through the power of storytelling and DOOH media.
“After witnessing the incredible response and heartfelt moments shared by Malaysians last year, bringing this campaign back felt only natural,” said Muhamad Fariz Mustafa, Chief Operating Officer of Big Tree. “Hari Raya is about togetherness, gratitude, and giving back. Through ‘Foto Hari Raya Paling Menarik 2026’, we hope to once again provide a platform for Malaysians to share their cherished moments while extending blessings to those in need.”
Twelve winners will be selected, with each receiving RM500 in Duit Raya. In the true spirit of sharing blessings, Big Tree will also contribute RM200 under each winner’s name to the Media Prima–NSTP Humanitarian Fund.
More than just a photography contest, ‘Foto Hari Raya Paling Menarik 2026’ turns personal memories into shared experiences. Selected winning photos will be showcased on Big Tree’s DOOH screens nationwide for two weeks, from 6 to 19 April 2026, turning everyday cityscapes into vibrant festive scenes and highlighting the simple, meaningful moments that connect Malaysians.
As part of this initiative, the campaign aligns with Media Prima‘s #SamaSamaBerkat theme for Ramadan Raya 2026, which encourages Malaysians to embrace the spirit of the festive season and share blessings with one another, creating cherished memories that last a lifetime.
For more details on how to participate, visit www.bigtree.com.my or follow Big Tree on Facebook and Instagram @bigtreeoutdoormy.
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